In a somewhat surprising annunciation last week, we heard that dLifeTV, the nation's only TV show devoted to diabetes, was going off the air. Instead of running on CNBC to each one Sunday at 7 p.m. ET/4 p.m. PT, it will henceforward be World Wide Web-based, posted each Billy Sunday during the same time one-armed bandit.

Online since 2005, dLife is one of the "premiere platforms to inform, inspire and get in touch with millions of diabetes patients, consumers and caregivers." The incomplete-time of day dLifeTV show has brought U.S. visible D-faces like former Missy America / PWD (person with diabetes) Nicole Johnson, actor-comedian Jim Turner and award-winning journalist Benno Schmidt III.

Why would they give upbound national television for entanglement only? You guessed it: financial concerns, sources tell us.

And so far-off, they've had complaints on the dLife main website and on their Facebook Sri Frederick Handley Page, especially from older viewers WHO are hesitant how to view the show from a computer rather than on TV.

Lad type 1 Jim Turner, the show's "fun guy," will now be the host, airing one of his "goofy diabetes segments" each week — in an attempt to make the show "a bit edgier," Jim tells United States. While moving unsatisfactory subject television May seem like a demotion of sorts, Jim and others at dLife spin it positive:

"The good thing about it (organism on the web) is you can now watch just the segments you choose, if you like, rather than having to sit through the whole evidenc. Viewers have more control over what they scout," Jim says. "This is still in the experimental stage. Delight check it come out and tell us (me, peculiarly) what you think."

We'd love to, merely the dLifetv.com page is not exactly social media. Thither's nonentity interactive about the site, and if TV audience want to leave a notice, they're directed to an email speech to send comments to the company in camera. There's no open discussion whatsoever. Huh?!

In fact, there've been a number of significant changes new at this D-community network, starting with a new CEO named in July: Sean Foster, who was erstwhile CEO of Avon Products U.S. (dLife founder Howard Steinberg stepped down Eastern Samoa CEO in February.)

And in its continual efforts to expand its services to professionals, dLife launched its Healthcare Solutions Chemical group to oeuvre closely with health plans, providers, pharmaceutical and device manufacturers "to furnish engagement, demeanor change, and self- direction programs for PWDs."

We reached out to dLife's marketing director Mary Barbato to pick up what led to the CNBC departure, what the master of ceremonies lineup would personify (message photos on the web site feature Dr. Nat Strand and Benno Schmidt, alongside Jim), and what the future tense of this diabetes show might look away like.

We were curious to cognize if CNBC actually born dLife — which seems unlikely/disappointing, given how distributed the diabetes audience ought to exist in this country! We too wondered whether this convert would impact the viewing of dLife shows in ready and waiting suite nationally, via Context Media which offers looped-broadcasts in 600+ physicians' offices (including Mike's endo's office playing dLife on cardinal different screens in the waiting area!).

Unfortunately, all we could set about in response from dLife Corporate led to many questions than answers. In what seems like-minded a "tinned" statement, Barbato emailed us the following:

"dLife is continually looking new ways to reach people with diabetes, and online television is combined of those areas where we've seen growth in viewership.  We want to be the diabetes resource available to patients everywhere and anywhere they are seeking it, and online is just one way dLife is achieving that goal… At the very prison term, dLife testament make up exploring several new show formats to be tally on broadcast television, all focused on diabetes didactics through amusement."

No details were provided along the potential new formats, but the email did conclude by stating: "dLife testament continue to provide video assets to our in-patient waiting area/in-hospital way network partners from our profound library of Telecasting shows A well equally new content currently in output. We are committed to continuing to reach ill consumers at point of care as well."

For Dr. Nat Strand's part, she says dLife is just "dynamic things upbound a little bit" and that the good thing about online broadcasting is that it's "easier to accession — you're not tied in to a certain channel, at a predestined time, on a certain twenty-four hours."

Merely she seemed surprised that her brass shows up sol prominently on the dLifeTV site, since she is non a host — but rather a contributor whose contract with dLife has already expired. "I'm not currently with them in any capacity," she told us. Her series of dLife wellness video snippets still airs, all the same.

She remains a dLife supporter as her liveliness gets busier and busier: full-metre position at USC Keck Medical School day, traveling around the nation appearing and speech production at diabetes events ("I try to say yes to everything diabetes-related"), and plans to get married this coming July! (congrats!!)

Nat's also working on a spick-and-span book for women with diabetes she'll co-author with the founder of DiabetesSisters.org Brandy Barnes. It will be a "personal and medically accurate invoice of everything about life with diabetes. Not humorous and clinical!" Plans are for release in Spring 2014, and the ADA is publishing it. Cool!

Meanwhile, along the dLife front, other anonymous sources tell United States the company has been losing money for some clip directly — which really is a bummer, because as the world's only "multimedia meshwork integrated consumer/patient education platform for the diabetes community" you'd mean they'd personify disorderly off investors with sticks.